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Becoming Refined Logo
A laptop on a white desk displays a website. Nearby are books, a candle, a vase with dried flowers, a jar of pencils, and a floral notebook.

beauty in the understated.

Branding & Website Design

A spiral notebook with a pen, a stapler, and a patterned mug sit on a light wooden desk against a white paneled wall.

You have something worth sharing. Let’s make sure your brand says so.

Maybe your website was built years ago by a friend as a favor. Maybe your logo hasn't changed since day one. Whatever brought you here, you're ready for a brand that finally feels like you. As a Philadelphia-based brand and website designer for churches, ministries, and small businesses, I'll help you get there.

Our Services

Logo & Brand Identity

A great brand starts with a logo that's built to last. Every choice, from your color palette to your typography and visual system, is made with intention, so your mission never gets lost in the crowd.

A small vase with white flowers sits on stacked Chanel and Christian Dior books on a beige surface.

Website Design

The first impression of your website happens in under 5 seconds. Good design should be more than beautiful; it should be functional, taking your visitor by the hand and guiding them exactly where they need to go.

A wooden desk with a laptop, paper, white pitcher with greenery, wooden chair, and wicker basket with a blanket on a light wood floor against a plain white wall.

Complete Brand & Website Design

The complete, done-for-you experience, one seamless process from strategy to launch. For organizations ready to rebuild from the ground up, with nothing left disconnected or out of place.

A cup of coffee sits on a white desk surrounded by a laptop, a brown notepad, a black-and-white notebook, and a lined sheet of paper.
A woman sitting in a chair smiling. She has with one knee up on the chair, hugging it with her arms. She is against a beige fabric background wth an olive tree on the right side.
Welcome! I'm Alexa

the founder and designer at Becoming Refined.  My passion is to see churches, ministries, and small businesses have a brand and website they are proud to share.  

Why Becoming Refined?

Refining something doesn't have to be elaborate to be beautiful. Becoming Refined is for those who believe the simple, understated choice is often the more beautiful one. I work closely with each client, one-on-one, to craft a brand that's clear, considered, and unmistakably yours.

A candle, a round amber glass vase, dried grass, and a blank sheet of paper arranged on beige fabric with a matching draped backdrop.
Person typing on a wireless keyboard at a standing desk with a laptop and mouse nearby.
A wooden desk with a black laptop and a modern white table lamp against a plain white wall.
Kind Words

Wow! Becoming Refined helped me with more than I could have every imagined. I help lead a non-profit and Alexa was able to give us a brand, brand guide, all the necessary logos, and consult with us for our website. Honestly, Alexa was a great listener and helped produced exactly what we were looking for. I cannot recommend Becoming Refined more highly!

Greg G. - Transformed Biblical Counseling Centers

Alexa was an absolute dream to work with. She is professional, thorough, and excellent. Legacy Trade College is pleased with our new website and would recommend Alexa to all!

Stephanie S. - Legacy Trade College

I highly recommend using Alexa & Becoming Refined for website and logo design! She was so easy to work with, very responsive, and happy to help with anything I needed for my website. She completely revamped my site and made it so much more professional and eye-catching, choosing the perfect color schemes and page designs. She was very flexible and helped capture my vision for the site and for our logo perfectly!

Christina C. - Compatible with Love

My experience working with Alexa at Becoming Refined has been excellent. I'm very happy with the redesign of my website, and Alexa handled every pivot and new idea I came up with like a champ. Her communication was timely, upbeat, and clear. She even included multiple screenshots in our email communication along the design process, which was a big help since I'm a "visual" learner. I will be confidently referring her services to others.

Christi R. - Smiling at the Future Podcast

A cup of hot chocolate on a saucer sits on a knitted cream sweater beside a bunch of white tulips, all arranged on a white fabric background.

Ready to feel proud of how your brand shows up online?

Christ Bible Church logo on a beige fabric sign, hanging from a decorative cathedral like church.
ProPublic Andjusting logo on a textured piece of paper, lying on a wooden surface.
Website displayed on a gray latop. The laptop is sitting on a fabric and wood chair against a gray background.
Arched display sign with a poster hanging with a church logo and arrow. It is outside of a building and window on a cobblestone surface.
Stacked white ceramic mugs with the Redeemer Bible Church logo on the surface. They are sitting on a white background and base.
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